IFPI Signs the Three Majors and 18 Distributors to an Anti-Fraud Pact as AI Floods Streaming
Music Ally·medium signal
IFPI launched the Streaming Integrity Initiative on September 14 with all three major labels plus Hybe, Merlin, Impala and 18 distributors including The Orchard, CD Baby, AWAL, FUGA and Symphonic. Signatories commit to KYC and rights verification, content vetting for AI-related risk, fraud detection and cross-platform intelligence sharing. Industry executives estimate nearly 10% of music streams are now fraudulent, driven by cheap generative catalog plus automated play farms.