Constellation Research: Salesforce's Agent Pricing Is Confusing Buyers, With Spend Up 30% Against ~3% Productivity Gains

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One day after Salesforce shipped seven named Agentforce agents, Larry Dignan reports that BT150 CxOs cannot work out how Agentforce pricing scales once agents move outside the org, and are struggling to navigate Agentforce 1's unlimited platform usage, the Headless Add-on's per-user Agentic Work Units, and the separate Claudeforce option at once. Esteban Kolsky's read is that 'Salesforce is still going at it like it's the only one the client needs to deal with' while customers assemble hybrid multi-vendor agent stacks. The number that matters for anyone modeling per-resolution pricing: some customers report spend up 30% against productivity up roughly 3%.