Skalar Has Committed $125M Financing Customer Acquisition Spend at Roughly 1.1x, Absorbing the Loss When Customers Churn
New York fintech Skalar, covered by Crunchbase News on September 17, funds startups' sales and marketing spend and gets repaid out of revenue from the customers that spend actually acquired, typically about 1.1x. Co-founder Sebastián Cárdenas's example: spend $10 to acquire a customer worth $1/month for 30 months, take the $10 upfront, repay the first $11 generated, and if the customer cancels early Skalar eats the loss rather than calling the note. Since starting in January it has committed over $125M across seven technology companies, plans to cap at 15 a year, and targets companies spending $100K-$3M monthly on acquisition; it raised an undisclosed seed led by Monashees with debt from General Catalyst's Customer Value Fund.
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