Markets
Demandbase Launches Mojo, a Marketing Agent That Runs Campaigns Across Google Ads, LinkedIn, Meta, Marketo and Salesforce From One Brief
Demandbase announced Mojo on September 19, an agent that defines audiences, develops briefs, and launches and manages cross-channel campaigns through connected tools including Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce and Slack, plus any source built on MCP. CEO Gabe Rogol framed it as ending twenty years of building campaigns across a dozen disconnected tools, and the pitch is that Mojo learns each company's audiences, campaign structures and revenue process rather than applying generic best practices. The architecture is the interesting part for builders: Demandbase is positioning MCP connections as the replacement for its own integration surface, turning a dozen point integrations into one operating layer.
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