Markets
Profound Hits $1.8B Serving a Third of the Fortune 100 in a Marketing Category That Did Not Exist Two Years Ago
Profound raised $180M co-led by Sequoia Capital and Kleiner Perkins at a $1.8B valuation, nearly double its February mark, bringing total raised since 2024 past $335M. It tracks how often and in what context brands appear in ChatGPT, Perplexity, Gemini and Google AI Overviews, now serving more than 1,000 enterprise brands including a third of the Fortune 100. The displacement case is specific rather than thematic: traditional SEO tooling reports rankings against a list of links, and when the output is a written answer there is no ranking to report, so Semrush and Ahrefs have no measurement surface for the channel the budget is moving to.
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