Darkroom Opened Shadow, the AI Marketing Workspace It Ran Its Own Agency On for Six Months, at $120 a Month
PR Newswire (Darkroom release; agency-stated figures)·medium signal
Darkroom, an AI-native growth marketing agency that claims more than $5 billion in attributable commerce revenue, announced on September 18 that it acquired Shadow and opened it to public beta. Shadow syncs a brand's full marketing stack into one workspace where people and AI agents work from the same context, with a three-day trial and plans starting at $120/month. The pricing is the interesting part: $120/month per team for an agent-shared context layer undercuts the seat math of the martech suites it sits on top of, and the go-to-market is dogfooding credibility rather than a feature comparison.