Confido Raised a $55M Insight-Led Series B to Run 'Zero-Click' Agentic Workflows Across the CPG Back Office
Confido blog, corroborated by Axios Pro·medium signal
Confido merges CPG deduction management, cash application, trade promotion, forecasting and demand planning into one system of record where every workflow reads the same customer, product, promotion and shipment data. It claims 250+ brands, including divisions of Unilever, Mars and Nestlé, with $30B+ of retail sales planned on the platform. Its pitch is that the point tools worked and the failures sat in the handoffs between them, which is a consolidation play against vertical best-of-breed tools. Total funding is now $77M.