ChatGPT Ads' Shopify app opens to international merchants on September 23
eMarketer (corroborated by PPC Land and BetaKit)·low signal
OpenAI's ChatGPT Ads app in the Shopify App Store, released to US merchants on September 3, opens on September 23 in every market where ChatGPT Ads runs. Self-serve Ads Manager covers the UK, Canada, Australia, New Zealand, Japan and South Korea, and India opened on September 4. Merchants sync their catalog and run budgeted, labelled product ads inside ChatGPT, so paid placement inside AI answers is now a standard e-commerce channel.