Amazon's Selling Partner plugin lets sellers run inventory, pricing and listings from Claude, in beta
GeekWire (corroborated by aboutamazon.com, SiliconANGLE and The Next Web)·medium signal
On September 23 Amazon gave Seller Assistant persistent memory and always-on workflows. It also shipped a Selling Partner plugin that works in Amazon Quick and, in beta, in Anthropic's Claude, so US sellers can check inventory, change prices and edit listings. Sellers choose which data scopes the plugin can reach and approve each action before it runs. The assistant runs on Claude models through Bedrock. This is Amazon opening its seller tools to an outside agent, days after it was blocking Meta's Muse.