Dymocks Tutoring Closed Its Five Sydney Centres After Its CEO Told Parents to Spend the Money on AI Subscriptions
On 09-24, Dymocks Education CEO Mark Buckland told the Australian Financial Review that Dymocks Tutoring and Talent 100 would shut its five Sydney centres that week because the tutoring model is 'no longer competitive on price or utility.' He added that most customers 'would be better off using their hard-earned cash on cheaper solutions.' Coverage citing the AFR puts packages at up to $900 per subject per term, over $10,000 a year for three subjects, against $30 to $40 a month for premium OpenAI, Anthropic or Google plans. Here an incumbent names the AI substitute as its reason for closing, where the claim usually comes from a startup. The AFR original is paywalled, so these figures come from outlets quoting it.
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