Amazon 'Transformer' Alexa Phone in Development — A Decade After the Failed Fire Phone
The Verge·low signal
Amazon is reportedly developing a new smartphone codenamed 'Transformer' built around Alexa, its reimagined AI assistant, according to Reuters. The device would mark Amazon's first phone attempt since the Fire Phone was shelved in 2014 after a high-profile commercial failure. The move signals that Amazon sees Alexa+ as compelling enough to anchor dedicated hardware, betting that the AI assistant era creates a new opening for a device category it previously failed to crack.