SaaStr: Salesforce Now Running 3+ Agentforce Pricing Models Simultaneously — Absorbed, Per-Conversation, and Consumption

SaaStr·medium signalXBlueskyLinkedInCopy link

A SaaStr analysis documents that Salesforce is operating at least three distinct Agentforce pricing models in parallel: AI absorbed into SMB Suites, consumption-based pricing for enterprise, and per-conversation pricing in mid-market deployments. The argument is that this experimental multi-model approach may be the correct 2026 strategy — no single pricing model has proven optimal for AI agents at enterprise scale, so parallel experiments while customers pilot to production beats committing to one wrong model. This behavior — incumbents running pricing experiments simultaneously rather than sequentially — is new and reflects genuine uncertainty about the right charge metric for agentic software.