CROSS-CATEGORY: Salesforce and Atlassian Both Remove AI Pricing Friction in March 2026 — CRM and Project Management Absorb AI Into Base Tier Simultaneously

SalesforceDevops.net·high signal

In the same week of March 2026, Salesforce absorbed Agentforce into its SMB Suites at no extra charge and Atlassian was forced to eliminate Rovo credit pricing after AI adoption stalled under metered costs — two of the largest SaaS incumbents in different categories making identical pricing capitulations simultaneously. The pattern confirms AI can no longer be defended as a premium add-on tier and must become table-stakes infrastructure to prevent further churn to AI-native competitors across CRM, project management, and collaboration. Expect this forced AI paywall removal to spread to Zendesk, HubSpot, Linear, and other incumbents facing AI-native competition within the next two quarters.