Salesforce Opens Agentforce 360 to ISVs — Partners Can Now Build and Distribute AI Agents on AppExchange

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Salesforce has opened Agentforce 360 to independent software vendors, enabling partners to build, test, and distribute AI agents directly through AppExchange — turning the entire partner ecosystem into an agent distribution network with native reach into Salesforce's installed base. This is architecturally significant: previously Salesforce controlled what agents could do inside its platform; now ISVs can extend agent capabilities into any vertical. It mirrors the AWS Lambda marketplace play applied to the enterprise CRM layer.