Aurasell GTM OS: $30M Seed for AI Workflow Layer on Top of Salesforce and HubSpot — 'Overlay Not Replace' Architecture Emerging

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Aurasell launched February 12 with $30M in seed funding (N47, Menlo Ventures, Unusual Ventures) and a 'GTM OS' architecture that sits on top of any existing CRM rather than replacing it — consolidating dozens of point solutions (enrichment, qualification, outreach, record updates) into one AI orchestration layer with same-day deployment and measurable impact in as little as two hours. The company claims 2x productivity without CRM migration risk, and this month added a no-code Custom Agent Builder and Agentic Enterprise Search across the entire GTM ecosystem. The 'overlay not replace' pattern is emerging as the path of least resistance for AI adoption in legacy CRM environments.