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Snapchat Launches AI Clips: Photo-to-5-Second-Video Lens Format for Lens+ Subscribers ($8.99/mo)
Snapchat introduced AI Clips in Lens Studio on March 24, a new Lens format that transforms a single photo into a five-second AI-generated video using a closed-prompt system designed by Lens creators. Available to Lens+ subscribers at $8.99/month, the feature lets developers build and publish photo-to-video AI directly to Snapchat and earn revenue through Lens+ Payouts. This is the first major social platform to monetize AI-generated video as a creator tool within their existing lens ecosystem.
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