OpenAI Shuts Down Sora App and API — $15M/Day Inference Costs, 66% Download Decline

Bloomberg·high signal

OpenAI confirmed March 24 that Sora's iOS app, web experience, and Sora 2 API will be completely shut down, citing unsustainable economics at $15M/day inference costs and 66% download decline to 1.1M by February 2026. The Sora 2 model remains accessible through ChatGPT Plus/Pro subscriptions. Disney's $1B partnership centered on Sora is being wound down entirely.