SaaStr 20VC: Figma's Real Problem Isn't Stitch — Figma Make Is Among the Worst Vibe Coding Tools Available

SaaStr·medium signal

Jason Lemkin and Harry Stebbings argued on the 20VC x SaaStr podcast that the actual threat to Figma isn't Google Stitch but that Figma Make — Figma's own AI product — can't pull context from a live website, a baseline capability that Replit, Lovable, and Stitch all offer. Enterprise buyers are past browsing and locking in design tool commitments; companies on the wrong side of that lock-in face a closing window. Figma's MCP server and Skills (markdown convention files) give it a design-system moat for the 1-to-100 refinement phase, but the gap in 0-to-1 AI generation is where actual user acquisition erosion happens.