Markets
B2B SaaS Net Revenue Retention Declines to 101% Industry-Wide — AI-Native Products at 48% NRR Creating Two-Speed Market
Median net revenue retention for B2B SaaS companies has declined to 101%, down from 108% in prior benchmark periods, indicating reduced expansion revenue across the industry. AI-native SaaS products face an even harsher retention environment: 40% gross revenue retention and 48% NRR vs the B2B SaaS median of 82%. However, AI providers using modern usage-based pricing show 40% higher gross margins and significantly lower churn than those on legacy models. The data suggests a two-speed market forming: AI-adapted companies stabilizing while traditional SaaS slowly loses pricing power.
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