Claude Paid Subscriptions More Than Double in 2026 — Adding 1M+ Users Per Day by Early March
r/ClaudeAI / TechCrunch·high signal
TechCrunch reports Anthropic's Claude paid subscriptions have more than doubled in 2026, driven by Super Bowl ads, two new agentic tools, and a surge of user support after the DoD controversy. Free accounts grew 60%+ since January, with daily signups breaking records. By early March, Claude added over 1 million new users per day. Anonymized credit card data from 28 million US consumers corroborates the trend. Most new subscribers are on the $20/mo Pro tier, though $100-$200/mo Max signups are also growing. Reddit: r/ClaudeAI (120↑, 26 comments).