Markets
Ramp Data: Granola Appears on Both Trending and Fastest-Growing Lists — AI Meeting Notetaker Category Consolidating Around AI-Native Products
Ramp's March 2026 spending data shows Granola, an AI meeting notetaker, appearing on both the trending and fastest-growing vendor lists — unusual for a single-category tool and signaling that the meeting intelligence category is consolidating around AI-native products. This suggests incumbents with bolt-on transcription features (Otter, Fireflies, Fathom) face compression as enterprises gravitate toward purpose-built AI-native alternatives that replace rather than augment meeting workflows.
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