Sam Altman 'Felt Terrible' Breaking Sora Shutdown to Disney CEO — $1B Investment Collapses

Variety·high signal

Sam Altman personally told Disney CEO Josh D'Amaro that OpenAI was killing Sora — Disney found out less than an hour before the public announcement. The $1B Disney investment deal is dead, though Altman says they're 'still talking.' Sora peaked at ~1M users, collapsed to under 500K, and was burning roughly $1M/day in compute while generating only $2.1M in total lifetime revenue.