OpenAI Discontinues Sora Video Generation App Citing High Costs and Poor Demand

OpenAI·high signal

OpenAI quietly discontinued Sora, its AI video generation product, citing high operational costs and weak user demand. The shutdown comes just months after Sora's public launch and coincides with OpenAI's $122B funding round focused on its 'AI superapp' strategy. The move signals that standalone AI video generation remains economically challenging even for well-funded companies, as competitors like Alibaba's Wan 2.7 and open models gain traction.