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CNBC: AI Virtual Try-On Startups Tackle Retail's 'Silent Killer' Returns Problem
CNBC reports on April 5 that AI virtual try-on startups are emerging to solve online retail's returns crisis, which eats directly into margins. Catches projects 10% conversion increases and 20-30x ROI for brand partners using 'digital twin' technology, while Shopify has integrated Genlook's AI try-on app. Google is launching virtual try-on directly in product search results across Google Search, Shopping, and Images starting April 30, letting users upload a photo and see AI-generated fit visualizations within seconds.
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