ServiceNow Now Assist on Track for $1B Run Rate — Half of All New Bookings Now Come from Non-Seat Models

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ServiceNow's Now Assist is confirmed on trajectory to $1B run rate by end of fiscal year, making it the fastest-growing product launch in company history. CEO Bill McDermott revealed that half of all new business bookings now come from pricing models that don't rely on seat-based licensing. The company's 'Pro Plus' tier (25-40% price premium) sees massive Fortune 500 uptake. ServiceNow guided $15.53-15.57B in 2026 subscription revenue and authorized a $5B buyback.