Macy's AI Shopping Assistant Users Spend 4.75x More — 40% of Top US Retailers Now Have AI Assistants
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Macy's 'Ask Macy's,' built on Google Gemini, drove 4.75x higher spending per visit in trials covering roughly half of Macy's web traffic. The assistant is now live across Macy's app and website with features like 'complete the look' recommendations and virtual try-on. Approximately 40% of the top 20 US retailers by revenue have now deployed AI shopping assistants, with most launches since mid-2025.