Markets
SaaStr: CRM Decision Is Now an AI Infrastructure Decision — AI-Native Startups Challenge Salesforce and HubSpot
SaaStr analysis argues the CRM market is being rebuilt from scratch, not incrementally, with AI-native startups like Attio ($141M raised), Monaco ($35M), Day AI, and Clarify auto-logging interactions and predicting churn via ambient intelligence. The CRM selection is no longer about features — it's about which platform becomes your AI agent operating system. For builders, this signals that CRM integration is shifting from REST APIs to agent-native interfaces.
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