Google Stitch 'Vibe Design' Update Tanks Figma Shares 11% — Free AI Design Canvas with Voice, Agent Manager, and MCP Export

Fast Company·high signal

Google's Stitch update introduced 'vibe designing' (generate full UI from natural language), voice-driven design, an agent manager for parallel concept exploration, and MCP server integration that exports designs directly to developer tools. Figma shares dropped 8.8-11% on the news. The pricing gap is stark: Stitch is free vs ~$13,200/year for a 20-person Figma team. Analysts see Stitch dominating the 0-to-1 ideation phase while Figma retains the 1-to-100 production refinement phase — but the floor is falling out of the ideation market.