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ServiceNow Eliminates AI Add-Ons — Bundles AI Free in Every Product With New Context Engine
ServiceNow made a major strategic shift, eliminating AI add-on pricing and bundling AI, data connectivity, workflows, and governance into every product. The company also launched Context Engine, a new Now Platform layer that connects relationship history, policies, and decision history for AI agents. EmployeeWorks becomes the primary interface. Now Assist is on track for $1B run rate by fiscal year-end — the fastest-growing product launch in ServiceNow's history. The move to free AI inclusion is a direct response to per-seat compression pressure.
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