Apple Threatened to Remove Grok from App Store Over Nonconsensual Deepfakes

NBC News·high signal

NBC News obtained a letter showing Apple quietly threatened to ban xAI's Grok app from the App Store in January over its failure to curb nonconsensual sexual deepfakes flooding X. Apple ultimately backed down after xAI made minimal changes, raising questions about App Store enforcement against high-profile partners. The letter reveals rare direct Apple pressure on an Elon Musk product over content moderation failures.