Adobe: AI Traffic to US Retail Sites Up 393% in Q1, AI Shoppers Now Convert 42% Better Than Humans

TechCrunch / Adobe Analytics·high signal

Adobe Analytics data shows AI-driven traffic to US retail sites jumped 393% YoY in Q1 2026, with a 269% spike in March alone. A major inflection: AI traffic now converts 42% better than non-AI visitors (reversed from 38% worse in March 2025), spends 48% longer on site, browses 13% more pages, and generates 37% higher revenue per visit. However, roughly a quarter of retailer homepage content is not yet optimized for LLM consumption.