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ServiceNow Eliminates AI Add-On Pricing, Embeds AI into Every Product — Direct Shot at Salesforce Agentforce
ServiceNow announced that every product in its portfolio is now AI-enabled by default, with AI, data connectivity, workflow execution, security, and governance included in all offerings — not as a separate purchase. This eliminates the sidecar AI era and is a direct competitive weapon against Salesforce Agentforce, which still charges separately for AI features. Now Assist hit $1B ACV run rate in March 2026, with Pro Plus tiers carrying 25-45% premiums seeing massive Fortune 500 uptake. For builders: ServiceNow is betting that bundling AI kills the 'AI surcharge' model before it takes hold.
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