Runway CEO Says AI Could Help Hollywood Make 50 Films for the Cost of One $100M Blockbuster

TechCrunch·low signal

Runway CEO argues that AI tools will enable studios to produce dozens of films for the cost of a single blockbuster, betting that higher volume increases the odds of producing hits. The thesis: the current Hollywood model of concentrating $100M+ on a single bet is suboptimal when AI can bring per-film costs down by 50x. Combined with Luma's Prime Video production, this signals AI-native studios are moving from demos to actual distribution deals.