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Hybrid Pricing Reaches 43% SaaS Adoption, Projected 61% by End of 2026 — IDC Says 70% Abandon Pure Per-Seat by 2028
Multiple analyst reports converge on the same conclusion: hybrid pricing (base fee plus variable usage/outcome components) now accounts for 43% of SaaS companies and is projected to reach 61% by end of 2026. IDC predicts 70% of software vendors will move away from pure per-seat models by 2028, driven by AI agents reducing the need for human seats. The pricing taxonomy is settling into three tiers: 'Agentic Work Units' (Salesforce), per-resolution (HubSpot/Intercom/Zendesk), and consumption-based (Microsoft Copilot Studio).
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