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Constellation Research April 2026: 'Build Will Beat Buy' as AI Makes Custom Apps Cheaper Than SaaS Subscriptions
Constellation Research's April 2026 Enterprise Intelligence update declares 'build will beat buy' in 2026 as AI agents make it easier to create applications that companies previously had to purchase. They predict agentic enterprise license agreements will become the norm as CxOs push back with flat-fee models, and emphasize that AI agents will look 'more like a feature than a revolution' — meaning they're embedded into workflows, not standalone products. Enterprise buyers now have increased leverage in contract negotiations due to build-your-own alternatives.
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