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NatWest Launches Mortgage Guidance App on ChatGPT — First Major Bank to Embed on OpenAI Platform
NatWest is launching an app directly on the ChatGPT platform to provide home-buying guidance and mortgage options to ChatGPT users. This appears to be one of the first major banks to build a native presence on an AI chat platform rather than integrating AI into their own app. The move signals a shift where financial institutions go to where users already are (AI assistants) rather than expecting users to come to them.
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