Markets
SaaStr AI App of the Week: Aurasell — AI-Native CRM Replacing 15 Tools, Cutting GTM Costs 50%
SaaStr featured Aurasell as AI App of the Week — a CRM built post-2022 with an AI-native data model designed specifically for LLMs. Founded by ex-VMware/Nutanix/Twilio operators, it consolidates 15+ sales tools (Salesforce + HubSpot + Outreach + others) into one platform at $20K/year starting, claiming 50% GTM cost reduction and 30-40% rep admin time savings. Key differentiator: also ships a GTM OS layer that runs atop existing Salesforce/HubSpot for gradual migration.
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