AI Bot Traffic Now 52% of All Web Traffic — GPTBot Grew 305%, PerplexityBot 157,490%
Digital Applied·medium signal
A 30-day site log study across 12 production sites found GPTBot averaging 4,200 hits/day (305% growth), with PerplexityBot growing 157,490% from a small base. AI crawlers quadrupled their traffic share from 2.6% to 10.1% in eight months, and bots now account for 52% of all global web traffic. Google Analytics shows none of this traffic — a SaaS founder on Reddit reported 30%+ of server requests are AI bots invisible to analytics.