ICONIQ 2026 Snapshot: 37% of Companies Plan to Change AI Pricing Model in Next 12 Months

Monetizely·medium signal

ICONIQ's 2026 State of AI Bi-Annual Snapshot reveals 37% of companies plan to change their AI pricing model in the next 12 months. Hybrid models surged from 27% to 41% of SaaS companies. Companies using hybrid pricing report 38% higher revenue growth and 38% higher net revenue retention vs pure subscription. The pricing model transition is no longer theoretical — it's an active migration happening at scale.