Canva Makes Affinity Professional Design Suite Free for Everyone — Direct Challenge to Adobe's $50B Creative Tools Empire

Canva·high signal

Canva launched the all-new Affinity, uniting professional photo editing, vector design, and layout tools in a single free app. Previously a paid product (~$70/yr), Affinity now requires only a free Canva account. Canva AI tools (Generative Fill, Expand & Edit, Remove Background) are integrated via Canva AI Studio for premium users. With the generative AI design market projected to grow from $741M to $13.9B in 10 years, this move directly attacks Adobe's paid creative suite pricing model.