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Markets2026-04-30 · source-backed
Sora's web experience was discontinued April 26 with API sunset September 24. The economics are staggering. Peak cost: $15M per day. Total in-app purchases over six months: $2.1M. The product peaked at ~1M users, then collapsed below 500K. This is the first time a frontier lab has killed a flagship consumer product this decisively. Video generation's unit economics are broken at current compute costs.
Each link below shares sources, entities, or timing with this story.
OpenAI deprecates Sora / Shared entities / What happened next
Linked by a graph relationship (OpenAI deprecates Sora); both cover April, OpenAI, September; picks up the April thread on 2026-07-21.
OpenAI deprecates Sora / Shared entities / Shared topic / What happened next
Linked by a graph relationship (OpenAI deprecates Sora); both cover April, OpenAI; overlapping topics (cost, economic).
OpenAI deprecates Sora / Shared entities / Earlier coverage / Tension
Linked by a graph relationship (OpenAI deprecates Sora); both cover April, OpenAI; earlier April coverage from 2026-04-25.
Linked by a graph relationship (OpenAI deprecates Sora); both cover OpenAI, September; earlier OpenAI coverage from 2026-04-06.
OpenAI deprecates Sora / Shared entity: OpenAI / Shared topic / What happened next
Linked by a graph relationship (OpenAI deprecates Sora); both cover OpenAI; overlapping topics (compute, frontier, inference).
Linked by a graph relationship (OpenAI deprecates Sora); both cover OpenAI; overlapping topics (compute, consumer, cost).
Linked by a graph relationship (OpenAI deprecates Sora); both cover OpenAI; overlapping topics (compute, cost, frontier).
OpenAI deprecates Sora / Shared entity: OpenAI / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (OpenAI deprecates Sora); both cover OpenAI; overlapping topics (cost, product).