Fetching from the wire…
Markets2026-05-25 · source-backed
OnlyCFO warns that 18+ month CAC payback periods only worked when average retention was 5+ years. As AI alternatives accelerate churn, that assumption collapses. "90%+ of the software churn from AI hasn't hit yet." Companies needed time to evaluate and build internally. That time is running out.
Each link below shares sources, entities, or timing with this story.
Shared entity: Companies / Shared topic / Earlier coverage
Both cover Companies; overlapping topics (churn, company, month); earlier Companies coverage from 2026-03-07.
Shared entity: Companies / What happened next / Tension
Both cover Companies; picks up the Companies thread on 2026-06-17; pushes against this story (against).
Shared entity: Companies / Earlier coverage / Downstream implication
Both cover Companies; earlier Companies coverage from 2026-04-18; traces where this leads (means for).
Shared entity: Year / What happened next
Both cover Year; picks up the Year thread on 2026-08-09.
Shared entity: Churn / What happened next
Both cover Churn; picks up the Churn thread on 2026-07-01.
Shared entity: As AI / What happened next
Both cover As AI; picks up the As AI thread on 2026-06-22.
Shared entity: As AI / Downstream implication
Both cover As AI; traces where this leads (downstream).
Shared entity: Companies / Earlier coverage
Both cover Companies; earlier Companies coverage from 2026-05-23.