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Markets2026-05-25 · source-backed

OnlyCFO: "2026 Is the Year of Churn."

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source-backed
Sources
1
Redaction
redacted

Story

OnlyCFO warns that 18+ month CAC payback periods only worked when average retention was 5+ years. As AI alternatives accelerate churn, that assumption collapses. "90%+ of the software churn from AI hasn't hit yet." Companies needed time to evaluate and build internally. That time is running out.

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Story unit
2026-05-25-onlycfo-2026-is-the-year-of-churn
Labels
source-backed, canonical briefing excerpt