A counter-narrative: SaaS churn is improving as AI deepens lock-in, not accelerating cannibalization.

Artisan's 2026 benchmark across 500 companies shows the churn index at its best reading since late 2022, with analysts crediting AI features for raising switching costs. Median B2B monthly churn sits near 3.5%, mostly voluntary. The honest read: AI is bifurcating outcomes, raising retention for platforms that embed it into the workflow while gutting thin point tools. It's aggregate-benchmark data, so hold it loosely, but it complicates the lazy "AI kills SaaS" headline.