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Markets2026-07-11 · source-backed
SaaStr spotlighted Ulrik Lehrskov-Schmidt's Willingness to Pay consultancy (Microsoft, SAP, Samsung, Intel, Bosch as clients). The thesis is sharp: if one person plus a few agents does the work of five, per-seat pricing charges customers for the headcount you just helped them eliminate. You're pricing against your own value. WTP became PricingSaaS's exclusive partner and absorbed its 500+ person community. The credits-vs-usage-vs-outcome decision is the pricing question of 2026, and I don't have a clean answer for my own products yet.
Each link below shares sources, entities, or timing with this story.
Microsoft partners with SAP / Shared entities / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (Microsoft partners with SAP); both cover Microsoft, Samsung; overlapping topics (agent, call, pricing).
SAP partners with Anthropic / Shared entity: SaaStr / Same source domain / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (SAP partners with Anthropic); both cover SaaStr; reported by the same outlet (saastr.com).
Jason Lemkin works at SaaStr / Shared entity: SaaStr / Same source domain / Shared topic / Earlier coverage
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover SaaStr; reported by the same outlet (saastr.com).