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Markets2026-07-30 · source-backed
Jason Lemkin's July 29 piece argues legacy B2B SaaS is dying of neglect rather than AI, using Adobe Marketo as the case: 1.5 days of downtime, a missed send to 450,000+ subscribers, a broken unsubscribe link left live for over two weeks, all on a $60,000 ACV contract that came with a proposed 20% price increase. He names four root causes, and the architecturally important one is that vendors stopped modernizing their APIs, which is exactly the surface agents need to operate. The pricing evidence is sharp: companies growing 20%+ trade around 12x while sub-10% growers trade around 3x, with Pluralsight, Medallia, Proofpoint, Qualtrics, Cornerstone, Yext, Domo, LivePerson, and Upland below 2.5x and several under 1x revenue.
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Jason Lemkin works at SaaStr / Shared entities / Same source domain / Shared topic / Earlier coverage / Tension / Downstream implication
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover July, SaaStr; reported by the same outlet (saastr.com).
Jason Lemkin works at SaaStr / Shared entities / Same source domain / Shared topic / Earlier coverage
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover APIs, Marketo, SaaStr; reported by the same outlet (saastr.com).
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover Jason Lemkin, Marketo, SaaStr; reported by the same outlet (saastr.com).
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover Jason Lemkin, Marketo, SaaStr; reported by the same outlet (saastr.com).
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover Jason Lemkin, July, SaaStr; reported by the same outlet (saastr.com).
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover ACV, Jason Lemkin, SaaStr; reported by the same outlet (saastr.com).
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover Jason Lemkin, SaaStr; reported by the same outlet (saastr.com).
Jason Lemkin works at SaaStr / Shared entities / Same source domain / Earlier coverage
Linked by a graph relationship (Jason Lemkin works at SaaStr); both cover ACV, Marketo, SaaStr; reported by the same outlet (saastr.com).