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Markets2026-08-09 · source-backed
Saxo's August 7 analysis puts numbers on the split: HubSpot grew Q2 revenue 20% yet lowered full-year outlook explicitly because of deliberate pricing and sales-model changes, while ServiceNow grew subscription revenue about a quarter with AI products crossing $1B in annual contract value, SAP posted 26% constant-currency cloud backlog growth, Adobe more than tripled AI-first ARR, and Shopify grew 34% with AI-driven orders up 3x. The mechanics show in the pricing pages: Atlassian's new Flex model lets customers commit a fixed budget and shift it between seats, apps, and AI usage, and Salesforce reports "agentic work units" alongside adoption. The market isn't punishing AI exposure. It's punishing the transition. Vendors are inventing fungible-budget SKUs specifically so the seat-to-usage shift stops showing up as a guidance cut. (Yes, that's the same SAP with the hiring freeze. Both things are true.)
Each link below shares sources, entities, or timing with this story.
Salesforce competes with HubSpot / Shared entities / Shared topic / Earlier coverage
Linked by a graph relationship (Salesforce competes with HubSpot); both cover Adobe, Atlassian, Salesforce, SAP; overlapping topics (adobe, atlassian).
Salesforce competes with HubSpot / Shared entities / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (Salesforce competes with HubSpot); both cover ARR, HubSpot, Salesforce, Shopify; overlapping topics (pricing, revenue).
Salesforce competes with HubSpot / Shared entities / Earlier coverage
Linked by a graph relationship (Salesforce competes with HubSpot); both cover ARR, August, HubSpot, Salesforce; earlier ARR coverage from 2026-04-21.
Linked by a graph relationship (Salesforce competes with HubSpot); both cover Adobe, ARR, HubSpot, Salesforce; earlier Adobe coverage from 2026-04-25.
Salesforce competes with HubSpot / Shared entities / Shared topic / Earlier coverage
Linked by a graph relationship (Salesforce competes with HubSpot); both cover Adobe, ARR, Salesforce, ServiceNow; overlapping topics (adobe, agentic).
Salesforce competes with HubSpot / Shared entities / Earlier coverage / Tension
Linked by a graph relationship (Salesforce competes with HubSpot); both cover ARR, Salesforce, SAP, ServiceNow; earlier ARR coverage from 2026-06-02.
Salesforce competes with HubSpot / Shared entities / Earlier coverage
Linked by a graph relationship (Salesforce competes with HubSpot); both cover Adobe, ARR, HubSpot, Salesforce; earlier Adobe coverage from 2026-07-01.
Linked by a graph relationship (Salesforce competes with HubSpot); both cover Atlassian, HubSpot, Salesforce, ServiceNow; earlier Atlassian coverage from 2026-06-11.