Atlassian deleted Loom's free viewer seats, turning 90 watchers into 90 paid seats.

Per SaaStr, the "Creator Lite" role that let employees in a paid workspace watch, comment, and record at no cost is gone, auto-converting those users to paid Creator seats at $15–$24/seat/month. A workspace with 10 recorders and 90 watchers goes from 10 seats to 100: $180 to $1,800+ per year per converted head. The argument I buy: Loom reached 25M users and ~5M business videos/month because of free viewer seats, and Atlassian just converted the distribution asset into a revenue asset 26 months after the ~$975M acquisition. Rational admins will deactivate the 90 rather than pay, and viewing drifts toward Figma and Miro, which still keep free viewer tiers.