Meta faces a BIPA class action over an internal face-recognition system called NameTag.

Alvarez et al. v. Meta Platforms was filed September 4 in the Northern District of Illinois and drew a coverage wave September 12. The complaint alleges Meta used images of users and non-users to train and test NameTag, generate facial templates, and develop the Emu and Muse Image generation models, violating Illinois BIPA 15(a) and 15(b) plus California publicity and privacy law, seeking $5,000 per intentional violation. Meta says the suit lacks merit and no NameTag product has shipped to consumers.