Tally hit $6M ARR with 10 people, and 43% of new users now come from AI search.

Marie Martens' post reports $501K MRR and 2.5M users, with AI-driven discovery as the single largest acquisition channel and no way to control it, since one model update could change recommendations overnight. Tally kept its own AI features opt-in and uses Claude for internal code review with a human checking every suggestion. That's the first hard number I've seen on how much traffic LLM recommendations already send a small SaaS.