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TSIA

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2026-03-18

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  1. 2026-03-18 / MARKETSTSIA 2026: Only 14% of CFOs Report Measurable ROI on Third-Party AI Investments — ROI Gap Accelerating Outcome-Based Pricing DemandsTSIA's synthesis of 2026 'State of' industry reports finds only 14% of CFOs surveyed in March 2026 can demonstrate measurable ROI from third-party AI investments, despite massive spending increases. This ROI gap is creating a secondary disruption pressure: enterprises are canceling or downgrading AI SaaS contracts after initial pilots fail to deliver quantifiable outcomes, accelerating the structural demand for outcome-based pricing rather than seat- or token-based models.
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